1. [Home](https://trustgatecorporateskills.com) 2. [Courses](https://trustgatecorporateskills.com/courses) 3. [Communication & Soft Skills](https://trustgatecorporateskills.com/courses/category/communicationsoft-skills) 4. Behaviour Change Communication... ![Behaviour Change Communication and Management](https://trustgatecorporateskills.com/storage/86/conversions/CKgyl5USMN1ZJQYk7L4Uv8tBlk6gEIr58oLB9WG5-md.webp) Communication & Soft Skills Behaviour Change Communication and Management Communication & Soft Skills# Behaviour Change Communication and Management Training Course The Behaviour Change Communication and Management is a 5-day professional training programme delivered in-person or online in Communication & Soft Skills, ending with a TrustGate Corporate Skills certificate of completion. This course equips participants with the knowledge, practical skills, and strategic approaches required to design, implement, manage, and evaluate effective Behaviour Change Communication (BCC) programmes across public, private, and development sectors. It provides a strong fo... Last updated October 26, 2026 5 Days Expert Instructors Certificate Included Online & In-Person ## Course Overview This course equips participants with the knowledge, practical skills, and strategic approaches required to design, implement, manage, and evaluate effective Behaviour Change Communication (BCC) programmes across public, private, and development sectors. It provides a strong foundation in behavioural science, communication theories, audience segmentation, and evidence-based message design, enabling participants to influence individual, community, and organizational behaviours that support sustainable development outcomes. Participants will learn how to develop integrated communication strategies using interpersonal, community, digital, and mass media channels while strengthening stakeholder engagement and organizational change management. The programme also emphasizes the application of monitoring, evaluation, and learning (MEL) frameworks to measure behavioural outcomes, improve programme performance, and sustain long-term change. Through practical case studies, simulations, and hands-on exercises, participants will gain the competence to lead behaviour change initiatives that deliver measurable, scalable, and lasting impact. **Share this course:** [Facebook](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Ftrustgatecorporateskills.com%2Fcourses%2Fbehaviour-change-communication-and-management) [Twitter](https://x.com/intent/post?url=https%3A%2F%2Ftrustgatecorporateskills.com%2Fcourses%2Fbehaviour-change-communication-and-management&text=Behaviour+Change+Communication+and+Management) [LinkedIn](https://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Ftrustgatecorporateskills.com%2Fcourses%2Fbehaviour-change-communication-and-management&title=Behaviour+Change+Communication+and+Management) [WhatsApp](https://api.whatsapp.com/send?text=Behaviour+Change+Communication+and+Management%20https%3A%2F%2Ftrustgatecorporateskills.com%2Fcourses%2Fbehaviour-change-communication-and-management) ## Learning Objectives - Explain the principles and theories underpinning behaviour change communication - Analyse target audiences and the determinants of behaviour - Design evidence-based behaviour change communication strategies - Apply interpersonal communication and community engagement approaches - Apply digital, mass media, and edutainment approaches to behaviour change - Apply change management principles within organisations - Manage resistance to change and build supportive organisational culture - Monitor, evaluate, and adapt behaviour change communication programmes - Apply strategies to sustain behaviour change over time ## Course Content ### Module 1: Foundations of Behaviour Change Communication 1. Concept and importance of behaviour change communication 2. Theories and models of behaviour change (Health Belief Model, Stages of Change, Social Cognitive Theory, Diffusion of Innovations) 3. The communication process 4. Understanding target audiences 5. Key BCC terminologies and concepts ### Module 2: Understanding Audiences and Behaviour Determinants 1. Audience segmentation and analysis 2. Formative research techniques 3. Identifying behavioral determinants (knowledge, attitudes, social norms, self-efficacy) 4. Barriers and motivators to behavior change 5. Stakeholder mapping ### Module 3: Designing Behaviour Change Communication Strategies 1. Setting communication objectives 2. Selecting appropriate communication channels 3. Message development and pre-testing 4. Social and Behaviour change communication (SBCC) frameworks 5. Developing a communication strategy and plan ### Module 4: Interpersonal Communication and Community Engagement 1. Interpersonal communication skills 2. Community dialogue and participatory approaches 3. Peer education and support groups 4. Engaging community and religious leaders 5. Working with gatekeepers and influencers ### Module 5: Digital and Mass Media Approaches 1. Social and digital media for behaviour change 2. Planning and running mass media campaigns 3. Edutainment and storytelling techniques 4. SMS and mobile-based interventions 5. Managing misinformation and rumours ### Module 6: Behaviour Change Management in Organisations 1. Principles of change management 2. Managing resistance to change 3. Organisational culture and behaviour change 4. Leadership's role in driving change 5. Planning internal change communication ### Module 7: Monitoring, Evaluation, and Learning 1. Indicators for measuring Behaviour change 2. Data collection methods 3. Process versus outcome evaluation 4. Using data for adaptive programme management 5. Reporting and documentation ### Module 8: Sustaining Behaviour Change 1. Reinforcement and habit formation 2. Social norms change and sustainability 3. Scaling up successful interventions 4. Ethical considerations in behaviour change communication 5. Emerging trends in behaviour change communication ## Who Should Attend? - Programme Managers and Project Coordinators - Communication and Public Relations Officers - Behaviour Change Communication (BCC) Specialists - Social and Behaviour Change (SBC/SBCC) Practitioners - Health Promotion and Public Health Professionals - Community Development Officers - NGO and International Development Professionals - Monitoring, Evaluation, and Learning (MEL) Officers - Advocacy and Community Engagement Officers - Policy Makers and Government Officials - Education and Social Protection Professionals - Gender, Youth, and Social Inclusion Practitioners - Humanitarian and Emergency Response Personnel - Corporate Social Responsibility (CSR) Managers - Researchers and Development Consultants ## Training Methodology - Interactive lectures, group discussions, and practical exercises - Real-world case studies and campaign design exercises - Hands-on message development and pre-testing practice ## What's Included Certificate of completion Training materials included Lunch and refreshments (physical) Post-training support ### Certification **Certificate in Behaviour Change Communication and Management** Issued by: TRUSTGATE CORPORATE SKILLS ## Frequently Asked Questions ### How long is the Behaviour Change Communication and Management training? The Behaviour Change Communication and Management runs for 5 Days. Each day combines expert-led teaching with practical, hands-on exercises so participants can apply what they learn immediately. ### Is the Behaviour Change Communication and Management delivered online or in-person? This course is delivered in person (scheduled venues include Nairobi, Kigali, Lagos, Dar es Salaam), live online, or in-house at your organisation. ### How much does the Behaviour Change Communication and Management cost? The fee is US$600 per person online and US$1,400 per person in person. In-person fees depend on the participant's country; the pricing card on this page shows the fee for yours. ### When is the next Behaviour Change Communication and Management training? The next scheduled session runs from 9 November 2026 to 13 November 2026 in Nairobi, Kenya. You can also request a custom date or an in-house session for your team. ### Do I get a certificate after completing the Behaviour Change Communication and Management? Yes. Participants who complete the Behaviour Change Communication and Management receive a certificate of completion from TRUSTGATE CORPORATE SKILLS. ### What will I learn in the Behaviour Change Communication and Management? Key learning outcomes include: Explain the principles and theories underpinning behaviour change communication; Analyse target audiences and the determinants of behaviour; Design evidence-based behaviour change communication strategies; Apply interpersonal communication and community engagement approaches; Apply digital, mass media, and edutainment approaches to behaviour change. ##### Course Pricing (USD) **Where would you like the training?** Kenya Burundi Ethiopia Malawi Rwanda South Sudan Tanzania Uganda Zambia Zimbabwe Comoros Djibouti Eritrea Madagascar Mozambique Somalia Mauritius Seychelles Democratic Republic of the Congo Angola Cameroon Central African Republic Chad Congo (Brazzaville) Equatorial Guinea Gabon São Tomé and Príncipe Botswana Eswatini Lesotho Namibia South Africa Algeria Egypt Libya Morocco Sudan Tunisia Benin Burkina Faso Cabo Verde Côte d'Ivoire Gambia Ghana Guinea Guinea-Bissau Liberia Mali Mauritania Niger Nigeria Senegal Sierra Leone Togo Bahrain Iran Iraq Israel Jordan Kuwait Lebanon Oman Palestine Qatar Saudi Arabia Syria Turkey United Arab Emirates Yemen Albania Andorra Armenia Austria Azerbaijan Belarus Belgium Bosnia and Herzegovina Bulgaria Croatia Cyprus Czechia Denmark Estonia Finland France Georgia Germany Greece Hungary Iceland Ireland Italy Kazakhstan Kosovo Latvia Liechtenstein Lithuania Luxembourg Malta Moldova Monaco Montenegro Netherlands North Macedonia Norway Poland Portugal Romania Russia San Marino Serbia Slovakia Slovenia Spain Sweden Switzerland Ukraine United Kingdom Vatican City Afghanistan Bangladesh Bhutan Brunei Cambodia China India Indonesia Japan Kyrgyzstan Laos Malaysia Maldives Mongolia Myanmar Nepal North Korea Pakistan Philippines Singapore South Korea Sri Lanka Tajikistan Thailand Timor-Leste Turkmenistan Uzbekistan Vietnam Antigua and Barbuda Argentina Bahamas Barbados Belize Bolivia Brazil Canada Chile Colombia Costa Rica Cuba Dominica Dominican Republic Ecuador El Salvador Grenada Guatemala Guyana Haiti Honduras Jamaica Mexico Nicaragua Panama Paraguay Peru Saint Kitts and Nevis Saint Lucia Saint Vincent and the Grenadines Suriname Trinidad and Tobago United States Uruguay Venezuela Australia Fiji New Zealand Papua New Guinea In-person price varies by country. Online is the same worldwide. Physical In-Person $1,400 /person~ KSh 181,900 Online Virtual $600 /person~ KSh 78,000 [ Register Now ](#registerModal) Secure checkout. We accept: VISA Mastercard M-PESA Pesapal [ Download Outline ](https://trustgatecorporateskills.com/courses/behaviour-change-communication-and-management/download-outline) Request a Formal Quote ###### Upcoming Dates - **9-13 Nov 2026** Nairobi, Kenya · In person or online Register - **7-11 Dec 2026** Nairobi, Kenya · In person or online Register - **4-8 Jan 2027** Kigali, Rwanda · In person or online Register - **18-22 Jan 2027** Nairobi, Kenya · In person Register - **1-5 Feb 2027** Lagos, Nigeria · In person Register - **15-19 Feb 2027** Dar es Salaam, Tanzania · In person Register - **1-5 Mar 2027** Kampala, Uganda · In person Register - **15-19 Mar 2027** Dubai, United Arab Emirates · In person Register - **29 Mar - 2 Apr 2027** Nairobi, Kenya · In person Register - **12-16 Apr 2027** Mauritius · In person Register - **26-30 Apr 2027** Dar es Salaam, Tanzania · In person Register - **10-14 May 2027** Mombasa, Kenya / Kampala, Uganda · In person Register - **24-28 May 2027** Lilongwe, Malawi · In person Register - **7-11 Jun 2027** Nairobi, Kenya / Dar es Salaam, Tanzania · In person Register - **21-25 Jun 2027** Kampala, Uganda · In person Register - **5-9 Jul 2027** London, United Kingdom · In person Register - **19-23 Jul 2027** Nairobi, Kenya · In person Register - **2-6 Aug 2027** Dar es Salaam, Tanzania · In person Register - **16-20 Aug 2027** Kigali, Rwanda · In person Register - **30 Aug - 3 Sep 2027** Kampala, Uganda · In person Register - **13-17 Sep 2027** Dubai, United Arab Emirates · In person Register - **27 Sep - 1 Oct 2027** Nairobi, Kenya · In person Register Custom dates available on consultation Request Consultation/Training ###### Need Help? 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