1. [Home](https://trustgatecorporateskills.com) 2. [Courses](https://trustgatecorporateskills.com/courses) 3. [Advocacy, Human Rights and Social Development](https://trustgatecorporateskills.com/courses/category/advocacy-human-rights) 4. Executive Strategic Advocacy,... ![Executive Strategic Advocacy, Lobbying & Policy Influence](https://trustgatecorporateskills.com/storage/187/conversions/XO4LreErXMsu3spISSlVPelhcExjU5jR5MmGVFGF-md.webp) Advocacy, Human Rights and Social Development Executive Strategic Advocacy, Lobbying & Policy Influence Advocacy, Human Rights and Social Development# Executive Strategic Advocacy, Lobbying & Policy Influence Training Course The Executive Strategic Advocacy, Lobbying & Policy Influence is a 5-day professional training programme delivered in-person or online in Advocacy, Human Rights and Social Development, ending with a TrustGate Corporate Skills certificate of completion. This course introduces participants to the principles, strategies and practical tools required to design and implement effective advocacy initiatives that influence policy, institutional decisions and social change. In an increasingly complex policy environment, successful adv... Last updated October 31, 2026 5 Days Expert Instructors Certificate Included Online & In-Person Part of TrustGate's [ Advocacy, Human Rights & Development programme ](https://trustgatecorporateskills.com/topics/advocacy-human-rights-development)Human rights, policy advocacy and rights-based development programming for practitioners and organisations across Africa. ## Course Overview This course introduces participants to the principles, strategies and practical tools required to design and implement effective advocacy initiatives that influence policy, institutional decisions and social change. In an increasingly complex policy environment, successful advocacy requires organisations to understand how decisions are made, who influences those decisions, where opportunities for change exist and how evidence can be used to build credible and persuasive arguments. The programme provides a strategic framework for analysing policy and political environments, identifying decision-makers and influencers, mapping stakeholder interests and power, defining advocacy objectives, building coalitions and developing evidence-based advocacy messages. Participants will examine effective approaches to engaging governments, policymakers, institutions, communities, media and other influential stakeholders while maintaining ethical and transparent advocacy practices. Particular attention is given to policy influence, strategic lobbying, coalition building, stakeholder engagement, advocacy communication, campaign development and measuring advocacy results. Participants will also explore how to anticipate political and institutional dynamics, manage advocacy risks and adapt strategies as policy environments change. Through practical case studies, advocacy simulations and strategy-development exercises, participants will develop the ability to design targeted, credible and measurable advocacy strategies that influence decision-making, strengthen institutional accountability, advance policy reform and contribute to sustainable social change. **Share this course:** [Facebook](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Ftrustgatecorporateskills.com%2Fcourses%2Fexecutive-strategic-advocacy-lobbying-policy-influence-course-programme) [Twitter](https://x.com/intent/post?url=https%3A%2F%2Ftrustgatecorporateskills.com%2Fcourses%2Fexecutive-strategic-advocacy-lobbying-policy-influence-course-programme&text=Executive+Strategic+Advocacy%2C+Lobbying+%26+Policy+Influence) [LinkedIn](https://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Ftrustgatecorporateskills.com%2Fcourses%2Fexecutive-strategic-advocacy-lobbying-policy-influence-course-programme&title=Executive+Strategic+Advocacy%2C+Lobbying+%26+Policy+Influence) [WhatsApp](https://api.whatsapp.com/send?text=Executive+Strategic+Advocacy%2C+Lobbying+%26+Policy+Influence%20https%3A%2F%2Ftrustgatecorporateskills.com%2Fcourses%2Fexecutive-strategic-advocacy-lobbying-policy-influence-course-programme) ## Learning Objectives - Understand the principles of strategic advocacy. - Analyse policy and decision-making environments. - Identify key decision-makers and influencers. - Conduct stakeholder and power mapping. - Develop advocacy objectives and strategies. - Build effective coalitions and partnerships. - Develop evidence-based advocacy messages. - Use lobbying and policy-engagement techniques. - Design advocacy campaigns. - Measure advocacy effectiveness ## Course Content ### Module 1: Foundations of Strategic Advocacy 1. Meaning and purpose of advocacy 2. Advocacy versus lobbying and campaigning 3. Principles of ethical advocacy 4. Advocacy and social change ### Module 2: Policy and Political Environment 1. Understanding policy systems 2. Decision-making processes 3. Political economy analysis 4. Identifying policy windows ### Module 3: Stakeholder and Power Analysis 1. Stakeholder identification 2. Power mapping 3. Influence and interest analysis 4. Stakeholder prioritisation ### Module 4: Advocacy Strategy Development 1. Defining advocacy problems 2. Setting advocacy objectives 3. Identifying target audiences 4. Developing advocacy pathways ### Module 5: Evidence-Based Advocacy 1. Evidence gathering 2. Research and data 3. Evidence interpretation 4. Turning evidence into advocacy messages ### Module 6: Lobbying and Policy Engagement 1. Engaging policymakers 2. Lobbying strategies 3. Policy meetings and briefings 4. Ethical lobbying practices ### Module 7: Coalition Building 1. Advocacy networks 2. Strategic partnerships 3. Coalition management 4. Managing competing interests ### Module 8: Advocacy Communication 1. Advocacy messaging 2. Media engagement 3. Digital advocacy 4. Public communication ### Module 9: Advocacy Campaigns 1. Campaign design 2. Campaign implementation 3. Mobilisation strategies 4. Campaign risk management ### Module 10: Advocacy Monitoring and Impact 1. Advocacy indicators 2. Measuring influence 3. Outcome assessment 4. Advocacy action plan ## Who Should Attend? - Advocacy managers - NGO and CSO executives - Policy officers - Government-relations professionals - Public-affairs officers - Campaign managers - Development practitioners - Human-rights advocates - Civil-society leaders - Communications professionals ## Training Methodology - Expert presentations - Advocacy case studies - Power-mapping exercises - Stakeholder analysis - Campaign-development workshops - Lobbying simulations - Role plays - Group strategy exercises - Policy simulations - Peer learning - Action planning ## What's Included Certificate of completion Training materials included Lunch and refreshments (physical) Post-training support ### Certification **Certificate in Executive Strategic Advocacy, Lobbying & Policy Influence** Issued by: TRUSTGATE CORPORATE SKILLS ## Frequently Asked Questions ### How long is the Executive Strategic Advocacy, Lobbying & Policy Influence training? The Executive Strategic Advocacy, Lobbying & Policy Influence runs for 5 Days. Each day combines expert-led teaching with practical, hands-on exercises so participants can apply what they learn immediately. ### Is the Executive Strategic Advocacy, Lobbying & Policy Influence delivered online or in-person? This course is delivered in person (scheduled venues include Kigali, Mombasa, Nairobi, London), live online, or in-house at your organisation. ### How much does the Executive Strategic Advocacy, Lobbying & Policy Influence cost? The fee is US$600 per person online and US$1,400 per person in person. In-person fees depend on the participant's country; the pricing card on this page shows the fee for yours. ### When is the next Executive Strategic Advocacy, Lobbying & Policy Influence training? A session is running now, from 2 November 2026 to 6 November 2026 in Kigali, Rwanda. The next one runs from 9 November 2026 to 13 November 2026 in Mombasa, Kenya / Nairobi, Kenya. You can also request a custom date or an in-house session for your team. ### Do I get a certificate after completing the Executive Strategic Advocacy, Lobbying & Policy Influence? Yes. Participants who complete the Executive Strategic Advocacy, Lobbying & Policy Influence receive a certificate of completion from TRUSTGATE CORPORATE SKILLS. ### What will I learn in the Executive Strategic Advocacy, Lobbying & Policy Influence? Key learning outcomes include: Understand the principles of strategic advocacy; Analyse policy and decision-making environments; Identify key decision-makers and influencers; Conduct stakeholder and power mapping; Develop advocacy objectives and strategies. ##### Course Pricing (USD) **Where would you like the training?** Kenya Burundi Ethiopia Malawi Rwanda South Sudan Tanzania Uganda Zambia Zimbabwe Comoros Djibouti Eritrea Madagascar Mozambique Somalia Mauritius Seychelles Democratic Republic of the Congo Angola Cameroon Central African Republic Chad Congo (Brazzaville) Equatorial Guinea Gabon São Tomé and Príncipe Botswana Eswatini Lesotho Namibia South Africa Algeria Egypt Libya Morocco Sudan Tunisia Benin Burkina Faso Cabo Verde Côte d'Ivoire Gambia Ghana Guinea Guinea-Bissau Liberia Mali Mauritania Niger Nigeria Senegal Sierra Leone Togo Bahrain Iran Iraq Israel Jordan Kuwait Lebanon Oman Palestine Qatar Saudi Arabia Syria Turkey United Arab Emirates Yemen Albania Andorra Armenia Austria Azerbaijan Belarus Belgium Bosnia and Herzegovina Bulgaria Croatia Cyprus Czechia Denmark Estonia Finland France Georgia Germany Greece Hungary Iceland Ireland Italy Kazakhstan Kosovo Latvia Liechtenstein Lithuania Luxembourg Malta Moldova Monaco Montenegro Netherlands North Macedonia Norway Poland Portugal Romania Russia San Marino Serbia Slovakia Slovenia Spain Sweden Switzerland Ukraine United Kingdom Vatican City Afghanistan Bangladesh Bhutan Brunei Cambodia China India Indonesia Japan Kyrgyzstan Laos Malaysia Maldives Mongolia Myanmar Nepal North Korea Pakistan Philippines Singapore South Korea Sri Lanka Tajikistan Thailand Timor-Leste Turkmenistan Uzbekistan Vietnam Antigua and Barbuda Argentina Bahamas Barbados Belize Bolivia Brazil Canada Chile Colombia Costa Rica Cuba Dominica Dominican Republic Ecuador El Salvador Grenada Guatemala Guyana Haiti Honduras Jamaica Mexico Nicaragua Panama Paraguay Peru Saint Kitts and Nevis Saint Lucia Saint Vincent and the Grenadines Suriname Trinidad and Tobago United States Uruguay Venezuela Australia Fiji New Zealand Papua New Guinea In-person price varies by country. Online is the same worldwide. Physical In-Person $1,400 /person~ KSh 181,900 Online Virtual $600 /person~ KSh 78,000 [ Register Now ](#registerModal) Secure checkout. We accept: VISA Mastercard M-PESA Pesapal [ Download Outline ](https://trustgatecorporateskills.com/courses/executive-strategic-advocacy-lobbying-policy-influence-course-programme/download-outline) Request a Formal Quote ###### Upcoming Dates - **2-6 Nov 2026** In progress Kigali, Rwanda · In person or online - **9-13 Nov 2026** Mombasa, Kenya / Nairobi, Kenya · In person or online Register - **14-18 Dec 2026** Nairobi, Kenya · In person or online Register - **22-26 Feb 2027** Kigali, Rwanda · In person Register - **22-26 Mar 2027** Nairobi, Kenya · In person or online Register - **5-9 Apr 2027** London, United Kingdom · In person or online Register - **19-23 Apr 2027** Mauritius · In person or online Register - **3-7 May 2027** Kampala, Uganda · In person or online Register - **17-21 May 2027** Lilongwe, Malawi · In person or online Register - **31 May - 4 Jun 2027** Dar es Salaam, Tanzania · In person or online Register - **14-18 Jun 2027** Nairobi, Kenya · In person or online Register - **28 Jun - 2 Jul 2027** Dubai, United Arab Emirates · In person or online Register - **12-16 Jul 2027** Lagos, Nigeria · In person or online Register - **26-30 Jul 2027** Kigali, Rwanda · In person or online Register - **9-13 Aug 2027** Kampala, Uganda · In person or online Register Custom dates available on consultation Request Consultation/Training ###### Need Help? [ +254143575296 ](tel:+254143575296) [ Email Us ](mailto:learning@trustgatecorporateskills.co.ke) ## Related Courses [ ![Human Rights Due Diligence, Business & Responsible Investment Course](https://trustgatecorporateskills.com/storage/182/conversions/dikRTdLKN6MuQntaQyLJHADxlNhd1lp39pLYyBMp-sm.webp)###### Human Rights Due Diligence, Business & Responsible Investment Course 5 Days View & Register ](https://trustgatecorporateskills.com/courses/human-rights-due-diligence-business-responsible-investment-course-programme) [ ![Human Rights, Governance & Sustainable Development Course](https://trustgatecorporateskills.com/storage/183/conversions/AzgNIB6bKWBvLBNQYdLME42e1RSX1jIF6XKpf6cG-sm.webp)###### Human Rights, Governance & Sustainable Development Course 5 Days View & Register ](https://trustgatecorporateskills.com/courses/executive-programme-in-human-rights-governance-sustainable-development-course-programme) [ ![Human Rights-Based Approach to Development Programming](https://trustgatecorporateskills.com/storage/184/conversions/0v1trXCzXVjZPLhPTqnZsKPaKmc260ILAeTYCDZT-sm.webp)###### Human Rights-Based Approach to Development Programming 5 Days View & Register ](https://trustgatecorporateskills.com/courses/human-rights-based-approach-to-development-programming-course-programme) [ ![International Human Rights Law, Standards & Protection Mechanisms](https://trustgatecorporateskills.com/storage/185/conversions/UxB3frPuwGpJI8YT6aEcyTse00Zj2x24e9rDeGNi-sm.webp)###### International Human Rights Law, Standards & Protection Mechanisms 5 Days View & Register ](https://trustgatecorporateskills.com/courses/international-human-rights-law-standards-protection-mechanisms-course-programme) ##### Course Registration - Executive Strategic Advocacy, Lobbying & Policy Influence ×