1. [Home](https://trustgatecorporateskills.com) 2. [Courses](https://trustgatecorporateskills.com/courses) 3. [Marketing and Sales](https://trustgatecorporateskills.com/courses/category/marketing) 4. Executive Programme in Sales E... ![Executive Programme in Sales Excellence and Business Development](https://trustgatecorporateskills.com/storage/101/conversions/M94WD0YWv29MNCD36IX6eMBgRdeGf0pvtq9SU5HE-md.webp) Marketing and Sales Executive Programme in Sales Excellence and Business Development Marketing and Sales# Executive Programme in Sales Excellence and Business Development The Executive Programme in Sales Excellence and Business Development is a 5-day professional training programme delivered in-person or online in Marketing and Sales, ending with a TrustGate Corporate Skills certificate of completion. Sales excellence is a critical driver of organizational growth, customer acquisition, and long-term business success. In today's highly competitive and customer-driven marketplace, organizations require sales professionals who can build meaningful relationships, understand cus... Last updated October 31, 2026 5 Days Expert Instructors Certificate Included Online & In-Person ## Course Overview Sales excellence is a critical driver of organizational growth, customer acquisition, and long-term business success. In today's highly competitive and customer-driven marketplace, organizations require sales professionals who can build meaningful relationships, understand customer needs, communicate value effectively, and close profitable business opportunities. Modern sales professionals must combine strategic thinking, consultative selling, negotiation skills, and customer relationship management to consistently achieve sustainable sales performance. This Executive Programme in Sales Excellence and Business Development equips participants with practical knowledge, tools, and techniques to improve sales performance, strengthen customer relationships, and drive business growth. Participants will learn how to identify new business opportunities, develop winning sales strategies, manage the sales pipeline, negotiate effectively, and build long-term customer loyalty. Using practical case studies, role plays, sales simulations, and real-world business scenarios, participants will develop the confidence and competencies required to increase revenue, improve customer engagement, and contribute to organizational success. By the end of the programme, participants will develop a practical Sales Growth Action Plan that can be implemented immediately within their organizations. **Share this course:** [Facebook](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Ftrustgatecorporateskills.com%2Fcourses%2Fsales-excellence-and-business-development) [Twitter](https://x.com/intent/post?url=https%3A%2F%2Ftrustgatecorporateskills.com%2Fcourses%2Fsales-excellence-and-business-development&text=Executive+Programme+in+Sales+Excellence+and+Business+Development) [LinkedIn](https://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Ftrustgatecorporateskills.com%2Fcourses%2Fsales-excellence-and-business-development&title=Executive+Programme+in+Sales+Excellence+and+Business+Development) [WhatsApp](https://api.whatsapp.com/send?text=Executive+Programme+in+Sales+Excellence+and+Business+Development%20https%3A%2F%2Ftrustgatecorporateskills.com%2Fcourses%2Fsales-excellence-and-business-development) ## Learning Objectives - Understand the principles of professional selling and business development. - Identify and qualify potential sales opportunities. - Apply consultative selling techniques to meet customer needs. - Strengthen negotiation and closing skills. - Build and maintain long-term customer relationships. - Develop strategic sales plans and business development strategies. - Improve sales performance using key performance indicators (KPIs). - Utilize Customer Relationship Management (CRM) systems effectively. - Handle customer objections professionally. - Develop a Sales Growth Action Plan. ## Course Content ### Module 1: Foundations of Professional Selling 1. Principles of Professional Selling 2. The Modern Sales Environment 3. The Sales Process 4. The Role of Sales in Business Growth ### Module 2: Customer Needs Analysis and Sales Prospecting 1. Understanding Customer Needs 2. Prospecting Techniques 3. Lead Generation 4. Qualifying Sales Opportunities ### Module 3: Consultative Selling and Value-Based Selling 1. Consultative Selling Principles 2. Building Customer Trust 3. Presenting Value Propositions 4. Solution Selling ### Module 4: Negotiation and Closing Sales 1. Negotiation Skills 2. Handling Objections 3. Closing Techniques 4. Building Win-Win Relationships ### Module 5: Customer Relationship Management (CRM) 1. Customer Relationship Management Principles 2. Customer Retention Strategies 3. Customer Lifetime Value 4. Relationship Building ### Module 6: Business Development Strategies 1. Business Development Planning 2. Strategic Partnerships 3. Market Expansion 4. Opportunity Management ### Module 7: Sales Performance Management 1. Sales Planning 2. Sales Forecasting 3. Key Performance Indicators (KPIs) 4. Performance Improvement ### Module 8: Sales Technology and Digital Selling 1. CRM Systems 2. Digital Sales Tools 3. Social Selling 4. AI in Sales ### Module 9: Sales Leadership and Team Performance 1. Leading High-Performing Sales Teams 2. Sales Coaching 3. Motivation and Performance 4. Ethical Selling Practices ### Module 10: Sales Growth Action Planning 1. Developing a Sales Strategy 2. Personal Sales Improvement Plan 3. Action Planning 4. Monitoring and Continuous Improvement ## Who Should Attend? - Sales Managers - Sales Executives - Business Development Managers - Business Development Officers - Account Managers - Relationship Managers - Marketing Managers - Entrepreneurs - SME Owners - Customer Relationship Officers - NGO Programme Officers - Financial Institution Relationship Managers - Professionals involved in revenue generation ## Training Methodology - Interactive presentations - Sales simulations - Case studies - Role plays - Group discussions - Practical exercises - Business scenarios - Peer learning - Coaching sessions - Action planning ## Your facilitator ![Alice Munyeki](https://trustgatecorporateskills.com/storage/trainers/jmdtw67hZhOwAIm9r22aMKN1tn4O5RaOQtm6DWbh.jpg)### [Alice Munyeki](https://trustgatecorporateskills.com/trainers/alice-munyeki) Trainer A versatile and results-oriented professional specialising in Finance & Accounting, Governance & Risk Management, Business Development, Research, and Business Management. [View full profile ](https://trustgatecorporateskills.com/trainers/alice-munyeki) ## What's Included Certificate of completion Training materials included Lunch and refreshments (physical) Post-training support ### Certification **Certificate Sales Excellence and Business Development** Issued by: TRUSTGATE CORPORATE SKILLS ## Frequently Asked Questions ### How long is the Executive Programme in Sales Excellence and Business Development training? The Executive Programme in Sales Excellence and Business Development runs for 5 Days. Each day combines expert-led teaching with practical, hands-on exercises so participants can apply what they learn immediately. ### Is the Executive Programme in Sales Excellence and Business Development delivered online or in-person? This course is delivered in person (scheduled venues include Kigali, Nairobi, Kampala, Mombasa), live online, or in-house at your organisation. ### How much does the Executive Programme in Sales Excellence and Business Development cost? The fee is US$600 per person online and US$1,400 per person in person. In-person fees depend on the participant's country; the pricing card on this page shows the fee for yours. ### When is the next Executive Programme in Sales Excellence and Business Development training? The next scheduled session runs from 9 November 2026 to 13 November 2026 in Kigali, Rwanda. You can also request a custom date or an in-house session for your team. ### Do I get a certificate after completing the Executive Programme in Sales Excellence and Business Development? Yes. Participants who complete the Executive Programme in Sales Excellence and Business Development receive a certificate of completion from TRUSTGATE CORPORATE SKILLS. ### What will I learn in the Executive Programme in Sales Excellence and Business Development? Key learning outcomes include: Understand the principles of professional selling and business development; Identify and qualify potential sales opportunities; Apply consultative selling techniques to meet customer needs; Strengthen negotiation and closing skills; Build and maintain long-term customer relationships. ##### Course Pricing (USD) **Where would you like the training?** Kenya Burundi Ethiopia Malawi Rwanda South Sudan Tanzania Uganda Zambia Zimbabwe Comoros Djibouti Eritrea Madagascar Mozambique Somalia Mauritius Seychelles Democratic Republic of the Congo Angola Cameroon Central African Republic Chad Congo (Brazzaville) Equatorial Guinea Gabon São Tomé and Príncipe Botswana Eswatini Lesotho Namibia South Africa Algeria Egypt Libya Morocco Sudan Tunisia Benin Burkina Faso Cabo Verde Côte d'Ivoire Gambia Ghana Guinea Guinea-Bissau Liberia Mali Mauritania Niger Nigeria Senegal Sierra Leone Togo Bahrain Iran Iraq Israel Jordan Kuwait Lebanon Oman Palestine Qatar Saudi Arabia Syria Turkey United Arab Emirates Yemen Albania Andorra Armenia Austria Azerbaijan Belarus Belgium Bosnia and Herzegovina Bulgaria Croatia Cyprus Czechia Denmark Estonia Finland France Georgia Germany Greece Hungary Iceland Ireland Italy Kazakhstan Kosovo Latvia Liechtenstein Lithuania Luxembourg Malta Moldova Monaco Montenegro Netherlands North Macedonia Norway Poland Portugal Romania Russia San Marino Serbia Slovakia Slovenia Spain Sweden Switzerland Ukraine United Kingdom Vatican City Afghanistan Bangladesh Bhutan Brunei Cambodia China India Indonesia Japan Kyrgyzstan Laos Malaysia Maldives Mongolia Myanmar Nepal North Korea Pakistan Philippines Singapore South Korea Sri Lanka Tajikistan Thailand Timor-Leste Turkmenistan Uzbekistan Vietnam Antigua and Barbuda Argentina Bahamas Barbados Belize Bolivia Brazil Canada Chile Colombia Costa Rica Cuba Dominica Dominican Republic Ecuador El Salvador Grenada Guatemala Guyana Haiti Honduras Jamaica Mexico Nicaragua Panama Paraguay Peru Saint Kitts and Nevis Saint Lucia Saint Vincent and the Grenadines Suriname Trinidad and Tobago United States Uruguay Venezuela Australia Fiji New Zealand Papua New Guinea In-person price varies by country. Online is the same worldwide. Physical In-Person $1,400 /person~ KSh 181,900 Online Virtual $600 /person~ KSh 78,000 [ Register Now ](#registerModal) Secure checkout. We accept: VISA Mastercard M-PESA Pesapal [ Download Outline ](https://trustgatecorporateskills.com/courses/sales-excellence-and-business-development/download-outline) Request a Formal Quote ###### Upcoming Dates - **9-13 Nov 2026** Kigali, Rwanda · In person or online Register - **23-27 Nov 2026** Nairobi, Kenya · In person or online Register - **11-15 Jan 2027** Kampala, Uganda · In person or online Register - **25-29 Jan 2027** Mauritius · In person or online Register - **25-29 Jan 2027** Kigali, Rwanda · In person or online Register - **8-12 Feb 2027** Mombasa, Kenya · In person or online Register - **22-26 Feb 2027** Dubai, United Arab Emirates · In person or online Register - **8-12 Mar 2027** Dar es Salaam, Tanzania · In person or online Register - **22-26 Mar 2027** Lilongwe, Malawi · In person or online Register - **5-9 Apr 2027** Nairobi, Kenya / Kampala, Uganda · In person or online Register - **19-23 Apr 2027** London, United Kingdom · In person or online Register - **3-7 May 2027** Lagos, Nigeria · In person or online Register - **17-21 May 2027** Mombasa, Kenya / Kampala, Uganda · In person or online Register - **7-11 Jun 2027** Kigali, Rwanda · In person or online Register - **21-25 Jun 2027** Dubai, United Arab Emirates · In person or online Register - **5-9 Jul 2027** Nairobi, Kenya · In person or online Register - **19-23 Jul 2027** Dar es Salaam, Tanzania · In person or online Register - **2-6 Aug 2027** Kampala, Uganda · In person or online Register Custom dates available on consultation Request Consultation/Training ###### Need Help? [ +254143575296 ](tel:+254143575296) [ Email Us ](mailto:learning@trustgatecorporateskills.co.ke) ## Related Courses [ ![Executive Programme in Strategic Marketing for Business Growth](https://trustgatecorporateskills.com/storage/102/conversions/iIfg5dKPdL1awwhpUxSMoJLgzTrTjQfXKmHOR38M-sm.webp)###### Executive Programme in Strategic Marketing for Business Growth 5 Days View & Register ](https://trustgatecorporateskills.com/courses/strategic-marketing-for-business-growth) [ ![Executive Programme in Strategic Marketing Management Course](https://trustgatecorporateskills.com/storage/236/conversions/xgRP3qjmzEvoS8XqcrZbtYeU6iAHSd1VQmPfAXHV-sm.webp)###### Executive Programme in Strategic Marketing Management Course 5 Days View & Register ](https://trustgatecorporateskills.com/courses/executive-programme-in-strategic-marketing-management-course) [ ![Executive Programme in Sales & Commercial Leadership Course](https://trustgatecorporateskills.com/storage/237/conversions/HIiFaFgZap1mnNvgSensPHX12GUIE9t7y7Eu390z-sm.webp)###### Executive Programme in Sales & Commercial Leadership Course 5 Days View & Register ](https://trustgatecorporateskills.com/courses/executive-programme-in-sales-commercial-leadership-course) [ ![Executive Programme in Marketing Strategy, Planning & Performance Management Course](https://trustgatecorporateskills.com/storage/238/conversions/Ky0gfTLDfvNuc0QIOcDn9HWuAhGp4ZQDaLDE2GWF-sm.webp)###### Executive Programme in Marketing Strategy, Planning & Performance Management Course 5 Days View & Register ](https://trustgatecorporateskills.com/courses/executive-programme-in-marketing-strategy-planning-performance-management-course) ##### Course Registration - Executive Programme in Sales Excellence and Business Development ×