1. [Home](https://trustgatecorporateskills.com) 2. [Courses](https://trustgatecorporateskills.com/courses) 3. [Advocacy, Human Rights and Social Development](https://trustgatecorporateskills.com/courses/category/advocacy-human-rights) 4. Strategic Communication, Publi... ![Strategic Communication, Public Affairs & Advocacy](https://trustgatecorporateskills.com/storage/189/conversions/j2Q7n0tlzZsPYd9d71n5oE4c02dkpUtj7YGguNEZ-md.webp) Advocacy, Human Rights and Social Development Strategic Communication, Public Affairs & Advocacy Advocacy, Human Rights and Social Development# Strategic Communication, Public Affairs & Advocacy Training Course The Strategic Communication, Public Affairs & Advocacy is a 5-day professional training programme delivered in-person or online in Advocacy, Human Rights and Social Development, ending with a TrustGate Corporate Skills certificate of completion. This course introduces participants to the strategic communication approaches and practical tools required to build institutional credibility, influence stakeholders, strengthen public trust and effectively manage communication in complex and rapidly changing environments. Tod... Last updated October 30, 2026 5 Days Expert Instructors Certificate Included Online & In-Person Part of TrustGate's [ Advocacy, Human Rights & Development programme ](https://trustgatecorporateskills.com/topics/advocacy-human-rights-development)Human rights, policy advocacy and rights-based development programming for practitioners and organisations across Africa. ## Course Overview This course introduces participants to the strategic communication approaches and practical tools required to build institutional credibility, influence stakeholders, strengthen public trust and effectively manage communication in complex and rapidly changing environments. Today, organisations operate under constant public scrutiny, with information moving rapidly across traditional media, digital platforms and stakeholder networks. Effective communication therefore requires a deliberate and integrated approach that connects institutional objectives with the expectations, interests and concerns of different audiences. The programme provides a comprehensive framework for strategic communication planning, stakeholder and audience analysis, public affairs, advocacy messaging, media relations, digital communication, reputation management and crisis communication. Participants will examine how organisations can develop clear and consistent messages, engage influential stakeholders, communicate evidence effectively and build constructive relationships with government, communities, media, development partners and the public. Particular attention is given to message development, communication channels, media engagement, digital advocacy, stakeholder communication, issues management and crisis response. Participants will also explore how strategic communication can support policy influence, organisational positioning, institutional reputation and long-term stakeholder confidence. Through practical case studies, communication exercises, media simulations and strategic planning, participants will develop the ability to design and implement integrated communication strategies that strengthen institutional reputation, influence key audiences, manage emerging issues and communicate with clarity, credibility and impact. **Share this course:** [Facebook](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Ftrustgatecorporateskills.com%2Fcourses%2Fstrategic-communication-public-affairs-advocacy-course-programme) [Twitter](https://x.com/intent/post?url=https%3A%2F%2Ftrustgatecorporateskills.com%2Fcourses%2Fstrategic-communication-public-affairs-advocacy-course-programme&text=Strategic+Communication%2C+Public+Affairs+%26+Advocacy) [LinkedIn](https://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Ftrustgatecorporateskills.com%2Fcourses%2Fstrategic-communication-public-affairs-advocacy-course-programme&title=Strategic+Communication%2C+Public+Affairs+%26+Advocacy) [WhatsApp](https://api.whatsapp.com/send?text=Strategic+Communication%2C+Public+Affairs+%26+Advocacy%20https%3A%2F%2Ftrustgatecorporateskills.com%2Fcourses%2Fstrategic-communication-public-affairs-advocacy-course-programme) ## Learning Objectives - Develop strategic communication strategies. - Align communication with institutional objectives. - Analyse audiences and stakeholders. - Develop persuasive advocacy messages. - Strengthen media relations. - Improve public-affairs engagement. - Use digital platforms strategically. - Manage communication during crises. - Protect institutional reputation. ## Course Content ### Module 1: Strategic Communication Foundations 1. Strategic communication concepts 2. Communication and organisational objectives 3. Communication functions 4. Strategic communication planning ### Module 2: Audience and Stakeholder Analysis 1. Audience identification 2. Stakeholder segmentation 3. Audience needs 4. Communication priorities ### Module 3: Communication Strategy 1. Communication objectives 2. Key messages 3. Communication channels 4. Communication plans ### Module 4: Advocacy Communication 1. Advocacy messages 2. Evidence-based communication 3. Storytelling for impact 4. Persuasive communication ### Module 5: Media Relations 1. Media engagement 2. Press releases 3. Interviews 4. Media briefings ### Module 6: Public Affairs 1. Government engagement 2. Institutional relations 3. Public-policy communication 4. Reputation management ### Module 7: Digital and Social Communication 1. Digital communication strategy 2. Social-media engagement 3. Online communities 4. Digital advocacy ### Module 8: Crisis Communication 1. Communication risk 2. Crisis preparedness 3. Crisis response 4. Reputation recovery ### Module 9: Internal and Stakeholder Communication 1. Employee communication 2. Stakeholder updates 3. Consultation communication 4. Feedback systems ### Module 10: Strategic Communication Plan 1. Communication assessment 2. Strategic priorities 3. Implementation plan 4. Monitoring communication impact ## Who Should Attend? - Communication directors - Public-affairs professionals - Advocacy managers - Government communication officers - NGO communication teams - Corporate-affairs professionals - Media-relations officers - Development organisations - Public information officers ## Training Methodology - Communication case studies - Media simulations - Message-development exercises - Press-conference simulations - Crisis scenarios - Role plays - Digital communication exercises - Group strategy development - Peer feedback ## Your facilitators ![Dr. Riungu Festus Kinyua, PhD, Mkim](https://trustgatecorporateskills.com/storage/trainers/YFhXPF1KvUa7e5g2bEijKegVpIABgaM4qYrdBkdj.png)### [Dr. Riungu Festus Kinyua, PhD, Mkim](https://trustgatecorporateskills.com/trainers/dr-riungu-festus-kinyua-phd-mkim) Director, Lead Consultant Dr. Riungu Festus Kinyua is an experienced strategic management and leadership consultant, executive trainer, educator and researcher with over three decades of experience in education administration, management, higher education, research and professional training. [View full profile ](https://trustgatecorporateskills.com/trainers/dr-riungu-festus-kinyua-phd-mkim) ![Mr Fredrick Mito Ogodo](https://trustgatecorporateskills.com/storage/trainers/XeQxfQCHYPY97f0kwvUDk1B1kNjMSvDTSOfFtIhm.png)### [Mr Fredrick Mito Ogodo](https://trustgatecorporateskills.com/trainers/mr-fredrick-mito-ogogo) Trainer Fredrick Mito Ogodo is an experienced higher education administrator, lecturer, trainer, leadership and management professional, and consultant with more than 30 years of experience in university administration, teaching, leadership, business management, sales and marketing, and professional consultancy. [View full profile ](https://trustgatecorporateskills.com/trainers/mr-fredrick-mito-ogogo) ![Mr Isaac Gachomo Wamwago](https://trustgatecorporateskills.com/storage/trainers/QsSQ3upiwRSJ6iMaYRHmd95A8v2HPvcJOp1XFTPH.jpg)### [Mr Isaac Gachomo Wamwago](https://trustgatecorporateskills.com/trainers/mr-isaac-gachomo-wamwago) Trainer Isaac has served as a trainer and facilitator with various professional training and development institutions, delivering programmes [View full profile ](https://trustgatecorporateskills.com/trainers/mr-isaac-gachomo-wamwago) ## What's Included Certificate of completion Training materials included Lunch and refreshments (physical) Post-training support ### Certification **Certificate in Strategic Communication, Public Affairs & Advocacy** Issued by: TRUSTGATE CORPORATE SKILLS ## Frequently Asked Questions ### How long is the Strategic Communication, Public Affairs & Advocacy training? The Strategic Communication, Public Affairs & Advocacy runs for 5 Days. Each day combines expert-led teaching with practical, hands-on exercises so participants can apply what they learn immediately. ### Is the Strategic Communication, Public Affairs & Advocacy delivered online or in-person? This course is delivered in person (scheduled venues include Mombasa, Nairobi, Kigali, London), live online, or in-house at your organisation. ### How much does the Strategic Communication, Public Affairs & Advocacy cost? The fee is US$600 per person online and US$1,400 per person in person. In-person fees depend on the participant's country; the pricing card on this page shows the fee for yours. ### When is the next Strategic Communication, Public Affairs & Advocacy training? The next scheduled session runs from 16 November 2026 to 20 November 2026 in Mombasa, Kenya. You can also request a custom date or an in-house session for your team. ### Do I get a certificate after completing the Strategic Communication, Public Affairs & Advocacy? Yes. Participants who complete the Strategic Communication, Public Affairs & Advocacy receive a certificate of completion from TRUSTGATE CORPORATE SKILLS. ### What will I learn in the Strategic Communication, Public Affairs & Advocacy? Key learning outcomes include: Develop strategic communication strategies; Align communication with institutional objectives; Analyse audiences and stakeholders; Develop persuasive advocacy messages; Strengthen media relations. ##### Course Pricing (USD) **Where would you like the training?** Kenya Burundi Ethiopia Malawi Rwanda South Sudan Tanzania Uganda Zambia Zimbabwe Comoros Djibouti Eritrea Madagascar Mozambique Somalia Mauritius Seychelles Democratic Republic of the Congo Angola Cameroon Central African Republic Chad Congo (Brazzaville) Equatorial Guinea Gabon São Tomé and Príncipe Botswana Eswatini Lesotho Namibia South Africa Algeria Egypt Libya Morocco Sudan Tunisia Benin Burkina Faso Cabo Verde Côte d'Ivoire Gambia Ghana Guinea Guinea-Bissau Liberia Mali Mauritania Niger Nigeria Senegal Sierra Leone Togo Bahrain Iran Iraq Israel Jordan Kuwait Lebanon Oman Palestine Qatar Saudi Arabia Syria Turkey United Arab Emirates Yemen Albania Andorra Armenia Austria Azerbaijan Belarus Belgium Bosnia and Herzegovina Bulgaria Croatia Cyprus Czechia Denmark Estonia Finland France Georgia Germany Greece Hungary Iceland Ireland Italy Kazakhstan Kosovo Latvia Liechtenstein Lithuania Luxembourg Malta Moldova Monaco Montenegro Netherlands North Macedonia Norway Poland Portugal Romania Russia San Marino Serbia Slovakia Slovenia Spain Sweden Switzerland Ukraine United Kingdom Vatican City Afghanistan Bangladesh Bhutan Brunei Cambodia China India Indonesia Japan Kyrgyzstan Laos Malaysia Maldives Mongolia Myanmar Nepal North Korea Pakistan Philippines Singapore South Korea Sri Lanka Tajikistan Thailand Timor-Leste Turkmenistan Uzbekistan Vietnam Antigua and Barbuda Argentina Bahamas Barbados Belize Bolivia Brazil Canada Chile Colombia Costa Rica Cuba Dominica Dominican Republic Ecuador El Salvador Grenada Guatemala Guyana Haiti Honduras Jamaica Mexico Nicaragua Panama Paraguay Peru Saint Kitts and Nevis Saint Lucia Saint Vincent and the Grenadines Suriname Trinidad and Tobago United States Uruguay Venezuela Australia Fiji New Zealand Papua New Guinea In-person price varies by country. Online is the same worldwide. Physical In-Person $1,400 /person~ KSh 181,900 Online Virtual $600 /person~ KSh 78,000 [ Register Now ](#registerModal) Secure checkout. We accept: VISA Mastercard M-PESA Pesapal [ Download Outline ](https://trustgatecorporateskills.com/courses/strategic-communication-public-affairs-advocacy-course-programme/download-outline) Request a Formal Quote ###### Upcoming Dates - **16-20 Nov 2026** Mombasa, Kenya · In person or online Register - **14-18 Dec 2026** Nairobi, Kenya · In person or online Register - **25-29 Jan 2027** Kigali, Rwanda · In person Register - **8-12 Feb 2027** Kigali, Rwanda · In person Register - **15-19 Mar 2027** Nairobi, Kenya · In person or online Register - **19-23 Apr 2027** Mombasa, Kenya · In person or online Register - **3-7 May 2027** London, United Kingdom · In person or online Register - **17-21 May 2027** Lagos, Nigeria · In person or online Register - **31 May - 4 Jun 2027** Mombasa, Kenya / Kampala, Uganda · In person or online Register - **14-18 Jun 2027** Lilongwe, Malawi · In person or online Register - **28 Jun - 2 Jul 2027** Kigali, Rwanda · In person or online Register - **12-16 Jul 2027** Mauritius · In person or online Register - **26-30 Jul 2027** Nairobi, Kenya · In person or online Register - **9-13 Aug 2027** Dubai, United Arab Emirates · In person or online Register Custom dates available on consultation Request Consultation/Training ###### Need Help? [ +254143575296 ](tel:+254143575296) [ Email Us ](mailto:learning@trustgatecorporateskills.co.ke) ## Related Courses [ ![Human Rights Due Diligence, Business & Responsible Investment Course](https://trustgatecorporateskills.com/storage/182/conversions/dikRTdLKN6MuQntaQyLJHADxlNhd1lp39pLYyBMp-sm.webp)###### Human Rights Due Diligence, Business & Responsible Investment Course 5 Days View & Register ](https://trustgatecorporateskills.com/courses/human-rights-due-diligence-business-responsible-investment-course-programme) [ ![Human Rights, Governance & Sustainable Development Course](https://trustgatecorporateskills.com/storage/183/conversions/AzgNIB6bKWBvLBNQYdLME42e1RSX1jIF6XKpf6cG-sm.webp)###### Human Rights, Governance & Sustainable Development Course 5 Days View & Register ](https://trustgatecorporateskills.com/courses/executive-programme-in-human-rights-governance-sustainable-development-course-programme) [ ![Human Rights-Based Approach to Development Programming](https://trustgatecorporateskills.com/storage/184/conversions/0v1trXCzXVjZPLhPTqnZsKPaKmc260ILAeTYCDZT-sm.webp)###### Human Rights-Based Approach to Development Programming 5 Days View & Register ](https://trustgatecorporateskills.com/courses/human-rights-based-approach-to-development-programming-course-programme) [ ![International Human Rights Law, Standards & Protection Mechanisms](https://trustgatecorporateskills.com/storage/185/conversions/UxB3frPuwGpJI8YT6aEcyTse00Zj2x24e9rDeGNi-sm.webp)###### International Human Rights Law, Standards & Protection Mechanisms 5 Days View & Register ](https://trustgatecorporateskills.com/courses/international-human-rights-law-standards-protection-mechanisms-course-programme) ##### Course Registration - Strategic Communication, Public Affairs & Advocacy ×