1. [Home](https://trustgatecorporateskills.com) 2. [Courses](https://trustgatecorporateskills.com/courses) 3. [Marketing and Sales](https://trustgatecorporateskills.com/courses/category/marketing) 4. Executive Programme in Strateg... ![Executive Programme in Strategic Marketing for Business Growth](https://trustgatecorporateskills.com/storage/102/conversions/iIfg5dKPdL1awwhpUxSMoJLgzTrTjQfXKmHOR38M-md.webp) Marketing and Sales Executive Programme in Strategic Marketing for Business Growth Marketing and Sales# Executive Programme in Strategic Marketing for Business Growth The Executive Programme in Strategic Marketing for Business Growth is a 5-day professional training programme delivered in-person or online in Marketing and Sales, ending with a TrustGate Corporate Skills certificate of completion. In today's competitive business environment, organizations must move beyond traditional marketing approaches to create value, build strong brands, and develop lasting customer relationships. Effective marketing is no longer just about promoting products and services it is abou... Last updated October 31, 2026 5 Days Expert Instructors Certificate Included Online & In-Person ## Course Overview In today's competitive business environment, organizations must move beyond traditional marketing approaches to create value, build strong brands, and develop lasting customer relationships. Effective marketing is no longer just about promoting products and services it is about understanding customer needs, identifying market opportunities, and developing strategies that drive sustainable business growth. This Executive Programme in Strategic Marketing for Business Growth equips participants with practical knowledge, tools, and strategies to develop customer-focused marketing plans, strengthen brand positioning, leverage digital marketing channels, and measure marketing performance. Through practical case studies, interactive discussions, simulations, and hands-on exercises, participants will gain the skills required to design and implement effective marketing strategies that increase market share, customer loyalty, and organizational competitiveness. **Share this course:** [Facebook](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Ftrustgatecorporateskills.com%2Fcourses%2Fstrategic-marketing-for-business-growth) [Twitter](https://x.com/intent/post?url=https%3A%2F%2Ftrustgatecorporateskills.com%2Fcourses%2Fstrategic-marketing-for-business-growth&text=Executive+Programme+in+Strategic+Marketing+for+Business+Growth) [LinkedIn](https://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Ftrustgatecorporateskills.com%2Fcourses%2Fstrategic-marketing-for-business-growth&title=Executive+Programme+in+Strategic+Marketing+for+Business+Growth) [WhatsApp](https://api.whatsapp.com/send?text=Executive+Programme+in+Strategic+Marketing+for+Business+Growth%20https%3A%2F%2Ftrustgatecorporateskills.com%2Fcourses%2Fstrategic-marketing-for-business-growth) ## Learning Objectives - Understand modern marketing principles and strategies. - Conduct market research and customer analysis. - Develop customer-focused marketing plans. - Build and position strong brands. - Design integrated marketing campaigns. - Apply digital marketing strategies. - Measure marketing performance and return on investment. - Develop practical marketing action plans. ## Course Content ### Module 1: Marketing Fundamentals and Strategy 1. Principles of Strategic Marketing 2. Marketing Environment 3. Market Segmentation 4. Target Market Selection ### Module 2: Market Research and Consumer Behaviour 1. Market Research Methods 2. Customer Behaviour 3. Customer Insights 4. Competitive Analysis ### Module 3: Brand Development and Positioning 1. Brand Strategy 2. Brand Identity 3. Brand Positioning 4. Brand Equity ### Module 4: Product, Pricing and Value Creation 1. Product Strategy 2. Pricing Models 3. Product Life Cycle 4. Value Proposition ### Module 5: Digital and social media Marketing 1. Digital Marketing Strategy 2. Social Media Marketing 3. Email Marketing 4. Content Marketing ### Module 6: Marketing Communication 1. Integrated Marketing Communication 2. Advertising 3. Public Relations 4. Promotional Campaigns ### Module 7: Customer Acquisition and Lead Generation 1. Customer Acquisition 2. Lead Generation 3. Sales Funnel 4. Customer Conversion ### Module 8: Marketing Analytics and Performance Measurement 1. Marketing KPIs 2. ROI Measurement 3. Customer Analytics 4. Marketing Dashboards ### Module 9: Customer Retention and Relationship Marketing 1. Customer Loyalty 2. CRM 3. Customer Lifetime Value 4. Relationship Marketing ### Module 10: Strategic Marketing Planning 1. Developing Marketing Plans 2. Marketing Budgeting 3. Implementation 4. Monitoring and Evaluation ## Who Should Attend? - Marketing Managers - Business Owners - Entrepreneurs - Sales Managers - Brand Managers - Communication Officers - Business Development Managers - SME Owners - Marketing Officers - NGO Programme Officers - Government Communication Officers - Customer Experience Managers - Professionals responsible for business growth ## Training Methodology - Interactive Presentations - Case Studies - Group Discussions - Marketing Simulations - Practical Exercises - Brand Analysis - Marketing Strategy Workshops - Action Planning - Peer Learning - Facilitated Coaching Sessions ## Your facilitator ![Mr Isaac Gachomo Wamwago](https://trustgatecorporateskills.com/storage/trainers/QsSQ3upiwRSJ6iMaYRHmd95A8v2HPvcJOp1XFTPH.jpg)### [Mr Isaac Gachomo Wamwago](https://trustgatecorporateskills.com/trainers/mr-isaac-gachomo-wamwago) Trainer Isaac has served as a trainer and facilitator with various professional training and development institutions, delivering programmes [View full profile ](https://trustgatecorporateskills.com/trainers/mr-isaac-gachomo-wamwago) ## What's Included Certificate of completion Training materials included Lunch and refreshments (physical) Post-training support ### Certification **Certificate in Strategic Marketing** Issued by: TRUSTGATE CORPORATE SKILLS ## Frequently Asked Questions ### How long is the Executive Programme in Strategic Marketing for Business Growth training? The Executive Programme in Strategic Marketing for Business Growth runs for 5 Days. Each day combines expert-led teaching with practical, hands-on exercises so participants can apply what they learn immediately. ### Is the Executive Programme in Strategic Marketing for Business Growth delivered online or in-person? This course is delivered in person (scheduled venues include Kigali, Lilongwe, Nairobi, Dubai), live online, or in-house at your organisation. ### How much does the Executive Programme in Strategic Marketing for Business Growth cost? The fee is US$600 per person online and US$1,400 per person in person. In-person fees depend on the participant's country; the pricing card on this page shows the fee for yours. ### When is the next Executive Programme in Strategic Marketing for Business Growth training? The next scheduled session runs from 9 November 2026 to 13 November 2026 in Kigali, Rwanda. You can also request a custom date or an in-house session for your team. ### Do I get a certificate after completing the Executive Programme in Strategic Marketing for Business Growth? Yes. Participants who complete the Executive Programme in Strategic Marketing for Business Growth receive a certificate of completion from TRUSTGATE CORPORATE SKILLS. ### What will I learn in the Executive Programme in Strategic Marketing for Business Growth? Key learning outcomes include: Understand modern marketing principles and strategies; Conduct market research and customer analysis; Develop customer-focused marketing plans; Build and position strong brands; Design integrated marketing campaigns. ##### Course Pricing (USD) **Where would you like the training?** Kenya Burundi Ethiopia Malawi Rwanda South Sudan Tanzania Uganda Zambia Zimbabwe Comoros Djibouti Eritrea Madagascar Mozambique Somalia Mauritius Seychelles Democratic Republic of the Congo Angola Cameroon Central African Republic Chad Congo (Brazzaville) Equatorial Guinea Gabon São Tomé and Príncipe Botswana Eswatini Lesotho Namibia South Africa Algeria Egypt Libya Morocco Sudan Tunisia Benin Burkina Faso Cabo Verde Côte d'Ivoire Gambia Ghana Guinea Guinea-Bissau Liberia Mali Mauritania Niger Nigeria Senegal Sierra Leone Togo Bahrain Iran Iraq Israel Jordan Kuwait Lebanon Oman Palestine Qatar Saudi Arabia Syria Turkey United Arab Emirates Yemen Albania Andorra Armenia Austria Azerbaijan Belarus Belgium Bosnia and Herzegovina Bulgaria Croatia Cyprus Czechia Denmark Estonia Finland France Georgia Germany Greece Hungary Iceland Ireland Italy Kazakhstan Kosovo Latvia Liechtenstein Lithuania Luxembourg Malta Moldova Monaco Montenegro Netherlands North Macedonia Norway Poland Portugal Romania Russia San Marino Serbia Slovakia Slovenia Spain Sweden Switzerland Ukraine United Kingdom Vatican City Afghanistan Bangladesh Bhutan Brunei Cambodia China India Indonesia Japan Kyrgyzstan Laos Malaysia Maldives Mongolia Myanmar Nepal North Korea Pakistan Philippines Singapore South Korea Sri Lanka Tajikistan Thailand Timor-Leste Turkmenistan Uzbekistan Vietnam Antigua and Barbuda Argentina Bahamas Barbados Belize Bolivia Brazil Canada Chile Colombia Costa Rica Cuba Dominica Dominican Republic Ecuador El Salvador Grenada Guatemala Guyana Haiti Honduras Jamaica Mexico Nicaragua Panama Paraguay Peru Saint Kitts and Nevis Saint Lucia Saint Vincent and the Grenadines Suriname Trinidad and Tobago United States Uruguay Venezuela Australia Fiji New Zealand Papua New Guinea In-person price varies by country. Online is the same worldwide. Physical In-Person $1,400 /person~ KSh 181,900 Online Virtual $600 /person~ KSh 78,000 [ Register Now ](#registerModal) Secure checkout. We accept: VISA Mastercard M-PESA Pesapal [ Download Outline ](https://trustgatecorporateskills.com/courses/strategic-marketing-for-business-growth/download-outline) Request a Formal Quote ###### Upcoming Dates - **9-13 Nov 2026** Kigali, Rwanda · In person or online Register - **23-27 Nov 2026** Lilongwe, Malawi · In person or online Register - **11-15 Jan 2027** Nairobi, Kenya · In person or online Register - **25-29 Jan 2027** Dubai, United Arab Emirates · In person or online Register - **8-12 Feb 2027** Mombasa, Kenya / Kampala, Uganda · In person or online Register - **22-26 Feb 2027** Dar es Salaam, Tanzania · In person or online Register - **8-12 Mar 2027** London, United Kingdom · In person or online Register - **22-26 Mar 2027** Nairobi, Kenya · In person or online Register - **5-9 Apr 2027** Kampala, Uganda · In person or online Register - **19-23 Apr 2027** Lilongwe, Malawi · In person or online Register - **3-7 May 2027** Mombasa, Kenya · In person or online Register - **17-21 May 2027** Lagos, Nigeria · In person or online Register - **31 May - 4 Jun 2027** Dar es Salaam, Tanzania · In person or online Register - **14-18 Jun 2027** Mauritius · In person or online Register - **28 Jun - 2 Jul 2027** Nairobi, Kenya · In person or online Register - **12-16 Jul 2027** Kigali, Rwanda · In person or online Register - **26-30 Jul 2027** Kampala, Uganda · In person or online Register - **9-13 Aug 2027** Nairobi, Kenya / Dar es Salaam, Tanzania · In person or online Register Custom dates available on consultation Request Consultation/Training ###### Need Help? [ +254143575296 ](tel:+254143575296) [ Email Us ](mailto:learning@trustgatecorporateskills.co.ke) ## Related Courses [ ![Executive Programme in Sales Excellence and Business Development](https://trustgatecorporateskills.com/storage/101/conversions/M94WD0YWv29MNCD36IX6eMBgRdeGf0pvtq9SU5HE-sm.webp)###### Executive Programme in Sales Excellence and Business Development 5 Days View & Register ](https://trustgatecorporateskills.com/courses/sales-excellence-and-business-development) [ ![Executive Programme in Strategic Marketing Management Course](https://trustgatecorporateskills.com/storage/236/conversions/xgRP3qjmzEvoS8XqcrZbtYeU6iAHSd1VQmPfAXHV-sm.webp)###### Executive Programme in Strategic Marketing Management Course 5 Days View & Register ](https://trustgatecorporateskills.com/courses/executive-programme-in-strategic-marketing-management-course) [ ![Executive Programme in Sales & Commercial Leadership Course](https://trustgatecorporateskills.com/storage/237/conversions/HIiFaFgZap1mnNvgSensPHX12GUIE9t7y7Eu390z-sm.webp)###### Executive Programme in Sales & Commercial Leadership Course 5 Days View & Register ](https://trustgatecorporateskills.com/courses/executive-programme-in-sales-commercial-leadership-course) [ ![Executive Programme in Marketing Strategy, Planning & Performance Management Course](https://trustgatecorporateskills.com/storage/238/conversions/Ky0gfTLDfvNuc0QIOcDn9HWuAhGp4ZQDaLDE2GWF-sm.webp)###### Executive Programme in Marketing Strategy, Planning & Performance Management Course 5 Days View & Register ](https://trustgatecorporateskills.com/courses/executive-programme-in-marketing-strategy-planning-performance-management-course) ##### Course Registration - Executive Programme in Strategic Marketing for Business Growth ×