Behaviour Change Communication and Management Training Course
The Behaviour Change Communication and Management is a 5-day professional training programme delivered in-person or online in Communication & Soft Skills, ending with a TrustGate Corporate Skills certificate of completion.
This course equips participants with the knowledge, practical skills, and strategic approaches required to design, implement, manage, and evaluate effective Behaviour Change Communication (BCC) programmes across public, private, and development sectors. It provides a strong fo...
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Course Overview
Learning Objectives
- Explain the principles and theories underpinning behaviour change communication
- Analyse target audiences and the determinants of behaviour
- Design evidence-based behaviour change communication strategies
- Apply interpersonal communication and community engagement approaches
- Apply digital, mass media, and edutainment approaches to behaviour change
- Apply change management principles within organisations
- Manage resistance to change and build supportive organisational culture
- Monitor, evaluate, and adapt behaviour change communication programmes
- Apply strategies to sustain behaviour change over time
Course Content
- Concept and importance of behaviour change communication
- Theories and models of behaviour change (Health Belief Model, Stages of Change, Social Cognitive Theory, Diffusion of Innovations)
- The communication process
- Understanding target audiences
- Key BCC terminologies and concepts
- Audience segmentation and analysis
- Formative research techniques
- Identifying behavioral determinants (knowledge, attitudes, social norms, self-efficacy)
- Barriers and motivators to behavior change
- Stakeholder mapping
- Setting communication objectives
- Selecting appropriate communication channels
- Message development and pre-testing
- Social and Behaviour change communication (SBCC) frameworks
- Developing a communication strategy and plan
- Interpersonal communication skills
- Community dialogue and participatory approaches
- Peer education and support groups
- Engaging community and religious leaders
- Working with gatekeepers and influencers
- Social and digital media for behaviour change
- Planning and running mass media campaigns
- Edutainment and storytelling techniques
- SMS and mobile-based interventions
- Managing misinformation and rumours
- Principles of change management
- Managing resistance to change
- Organisational culture and behaviour change
- Leadership's role in driving change
- Planning internal change communication
- Indicators for measuring Behaviour change
- Data collection methods
- Process versus outcome evaluation
- Using data for adaptive programme management
- Reporting and documentation
- Reinforcement and habit formation
- Social norms change and sustainability
- Scaling up successful interventions
- Ethical considerations in behaviour change communication
- Emerging trends in behaviour change communication
Who Should Attend?
- Programme Managers and Project Coordinators
- Communication and Public Relations Officers
- Behaviour Change Communication (BCC) Specialists
- Social and Behaviour Change (SBC/SBCC) Practitioners
- Health Promotion and Public Health Professionals
- Community Development Officers
- NGO and International Development Professionals
- Monitoring, Evaluation, and Learning (MEL) Officers
- Advocacy and Community Engagement Officers
- Policy Makers and Government Officials
- Education and Social Protection Professionals
- Gender, Youth, and Social Inclusion Practitioners
- Humanitarian and Emergency Response Personnel
- Corporate Social Responsibility (CSR) Managers
- Researchers and Development Consultants
Training Methodology
- Interactive lectures, group discussions, and practical exercises
- Real-world case studies and campaign design exercises
- Hands-on message development and pre-testing practice
What's Included
Certification
Certificate in Behaviour Change Communication and Management
Issued by: TRUSTGATE CORPORATE SKILLS
Frequently Asked Questions
How long is the Behaviour Change Communication and Management training?
The Behaviour Change Communication and Management runs for 5 Days. Each day combines expert-led teaching with practical, hands-on exercises so participants can apply what they learn immediately.
Is the Behaviour Change Communication and Management delivered online or in-person?
This course is delivered in person (scheduled venues include Nairobi, Kigali, Lagos, Dar es Salaam), live online, or in-house at your organisation.
How much does the Behaviour Change Communication and Management cost?
The fee is US$600 per person online and US$1,400 per person in person. In-person fees depend on the participant's country; the pricing card on this page shows the fee for yours.
When is the next Behaviour Change Communication and Management training?
The next scheduled session runs from 9 November 2026 to 13 November 2026 in Nairobi, Kenya. You can also request a custom date or an in-house session for your team.
Do I get a certificate after completing the Behaviour Change Communication and Management?
Yes. Participants who complete the Behaviour Change Communication and Management receive a certificate of completion from TRUSTGATE CORPORATE SKILLS.
What will I learn in the Behaviour Change Communication and Management?
Key learning outcomes include: Explain the principles and theories underpinning behaviour change communication; Analyse target audiences and the determinants of behaviour; Design evidence-based behaviour change communication strategies; Apply interpersonal communication and community engagement approaches; Apply digital, mass media, and edutainment approaches to behaviour change.