Executive Programme in Sales Excellence and Business Development
The Executive Programme in Sales Excellence and Business Development is a 5-day professional training programme delivered in-person or online in Marketing and Sales, ending with a TrustGate Corporate Skills certificate of completion.
Sales excellence is a critical driver of organizational growth, customer acquisition, and long-term business success. In today's highly competitive and customer-driven marketplace, organizations require sales professionals who can build meaningful relationships, understand cus...
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Course Overview
Learning Objectives
- Understand the principles of professional selling and business development.
- Identify and qualify potential sales opportunities.
- Apply consultative selling techniques to meet customer needs.
- Strengthen negotiation and closing skills.
- Build and maintain long-term customer relationships.
- Develop strategic sales plans and business development strategies.
- Improve sales performance using key performance indicators (KPIs).
- Utilize Customer Relationship Management (CRM) systems effectively.
- Handle customer objections professionally.
- Develop a Sales Growth Action Plan.
Course Content
- Principles of Professional Selling
- The Modern Sales Environment
- The Sales Process
- The Role of Sales in Business Growth
- Understanding Customer Needs
- Prospecting Techniques
- Lead Generation
- Qualifying Sales Opportunities
- Consultative Selling Principles
- Building Customer Trust
- Presenting Value Propositions
- Solution Selling
- Negotiation Skills
- Handling Objections
- Closing Techniques
- Building Win-Win Relationships
- Customer Relationship Management Principles
- Customer Retention Strategies
- Customer Lifetime Value
- Relationship Building
- Business Development Planning
- Strategic Partnerships
- Market Expansion
- Opportunity Management
- Sales Planning
- Sales Forecasting
- Key Performance Indicators (KPIs)
- Performance Improvement
- CRM Systems
- Digital Sales Tools
- Social Selling
- AI in Sales
- Leading High-Performing Sales Teams
- Sales Coaching
- Motivation and Performance
- Ethical Selling Practices
- Developing a Sales Strategy
- Personal Sales Improvement Plan
- Action Planning
- Monitoring and Continuous Improvement
Who Should Attend?
- Sales Managers
- Sales Executives
- Business Development Managers
- Business Development Officers
- Account Managers
- Relationship Managers
- Marketing Managers
- Entrepreneurs
- SME Owners
- Customer Relationship Officers
- NGO Programme Officers
- Financial Institution Relationship Managers
- Professionals involved in revenue generation
Training Methodology
- Interactive presentations
- Sales simulations
- Case studies
- Role plays
- Group discussions
- Practical exercises
- Business scenarios
- Peer learning
- Coaching sessions
- Action planning
Your facilitator
Alice Munyeki
A versatile and results-oriented professional specialising in Finance & Accounting, Governance & Risk Management, Business Development, Research, and Business Management.
View full profileWhat's Included
Certification
Certificate Sales Excellence and Business Development
Issued by: TRUSTGATE CORPORATE SKILLS
Frequently Asked Questions
How long is the Executive Programme in Sales Excellence and Business Development training?
The Executive Programme in Sales Excellence and Business Development runs for 5 Days. Each day combines expert-led teaching with practical, hands-on exercises so participants can apply what they learn immediately.
Is the Executive Programme in Sales Excellence and Business Development delivered online or in-person?
This course is delivered in person (scheduled venues include Kigali, Nairobi, Kampala, Mombasa), live online, or in-house at your organisation.
How much does the Executive Programme in Sales Excellence and Business Development cost?
The fee is US$600 per person online and US$1,400 per person in person. In-person fees depend on the participant's country; the pricing card on this page shows the fee for yours.
When is the next Executive Programme in Sales Excellence and Business Development training?
The next scheduled session runs from 9 November 2026 to 13 November 2026 in Kigali, Rwanda. You can also request a custom date or an in-house session for your team.
Do I get a certificate after completing the Executive Programme in Sales Excellence and Business Development?
Yes. Participants who complete the Executive Programme in Sales Excellence and Business Development receive a certificate of completion from TRUSTGATE CORPORATE SKILLS.
What will I learn in the Executive Programme in Sales Excellence and Business Development?
Key learning outcomes include: Understand the principles of professional selling and business development; Identify and qualify potential sales opportunities; Apply consultative selling techniques to meet customer needs; Strengthen negotiation and closing skills; Build and maintain long-term customer relationships.
