Executive Programme in Strategic Marketing for Business Growth
The Executive Programme in Strategic Marketing for Business Growth is a 5-day professional training programme delivered in-person or online in Marketing and Sales, ending with a TrustGate Corporate Skills certificate of completion.
In today's competitive business environment, organizations must move beyond traditional marketing approaches to create value, build strong brands, and develop lasting customer relationships. Effective marketing is no longer just about promoting products and services it is abou...
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Course Overview
Learning Objectives
- Understand modern marketing principles and strategies.
- Conduct market research and customer analysis.
- Develop customer-focused marketing plans.
- Build and position strong brands.
- Design integrated marketing campaigns.
- Apply digital marketing strategies.
- Measure marketing performance and return on investment.
- Develop practical marketing action plans.
Course Content
- Principles of Strategic Marketing
- Marketing Environment
- Market Segmentation
- Target Market Selection
- Market Research Methods
- Customer Behaviour
- Customer Insights
- Competitive Analysis
- Brand Strategy
- Brand Identity
- Brand Positioning
- Brand Equity
- Product Strategy
- Pricing Models
- Product Life Cycle
- Value Proposition
- Digital Marketing Strategy
- Social Media Marketing
- Email Marketing
- Content Marketing
- Integrated Marketing Communication
- Advertising
- Public Relations
- Promotional Campaigns
- Customer Acquisition
- Lead Generation
- Sales Funnel
- Customer Conversion
- Marketing KPIs
- ROI Measurement
- Customer Analytics
- Marketing Dashboards
- Customer Loyalty
- CRM
- Customer Lifetime Value
- Relationship Marketing
- Developing Marketing Plans
- Marketing Budgeting
- Implementation
- Monitoring and Evaluation
Who Should Attend?
- Marketing Managers
- Business Owners
- Entrepreneurs
- Sales Managers
- Brand Managers
- Communication Officers
- Business Development Managers
- SME Owners
- Marketing Officers
- NGO Programme Officers
- Government Communication Officers
- Customer Experience Managers
- Professionals responsible for business growth
Training Methodology
- Interactive Presentations
- Case Studies
- Group Discussions
- Marketing Simulations
- Practical Exercises
- Brand Analysis
- Marketing Strategy Workshops
- Action Planning
- Peer Learning
- Facilitated Coaching Sessions
Your facilitator
Mr Isaac Gachomo Wamwago
Isaac has served as a trainer and facilitator with various professional training and development institutions, delivering programmes
View full profileWhat's Included
Certification
Certificate in Strategic Marketing
Issued by: TRUSTGATE CORPORATE SKILLS
Frequently Asked Questions
How long is the Executive Programme in Strategic Marketing for Business Growth training?
The Executive Programme in Strategic Marketing for Business Growth runs for 5 Days. Each day combines expert-led teaching with practical, hands-on exercises so participants can apply what they learn immediately.
Is the Executive Programme in Strategic Marketing for Business Growth delivered online or in-person?
This course is delivered in person (scheduled venues include Kigali, Lilongwe, Nairobi, Dubai), live online, or in-house at your organisation.
How much does the Executive Programme in Strategic Marketing for Business Growth cost?
The fee is US$600 per person online and US$1,400 per person in person. In-person fees depend on the participant's country; the pricing card on this page shows the fee for yours.
When is the next Executive Programme in Strategic Marketing for Business Growth training?
The next scheduled session runs from 9 November 2026 to 13 November 2026 in Kigali, Rwanda. You can also request a custom date or an in-house session for your team.
Do I get a certificate after completing the Executive Programme in Strategic Marketing for Business Growth?
Yes. Participants who complete the Executive Programme in Strategic Marketing for Business Growth receive a certificate of completion from TRUSTGATE CORPORATE SKILLS.
What will I learn in the Executive Programme in Strategic Marketing for Business Growth?
Key learning outcomes include: Understand modern marketing principles and strategies; Conduct market research and customer analysis; Develop customer-focused marketing plans; Build and position strong brands; Design integrated marketing campaigns.
