Strategic Communication, Public Affairs & Advocacy Training Course
The Strategic Communication, Public Affairs & Advocacy is a 5-day professional training programme delivered in-person or online in Advocacy, Human Rights and Social Development, ending with a TrustGate Corporate Skills certificate of completion.
This course introduces participants to the strategic communication approaches and practical tools required to build institutional credibility, influence stakeholders, strengthen public trust and effectively manage communication in complex and rapidly changing environments. Tod...
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Course Overview
Learning Objectives
- Develop strategic communication strategies.
- Align communication with institutional objectives.
- Analyse audiences and stakeholders.
- Develop persuasive advocacy messages.
- Strengthen media relations.
- Improve public-affairs engagement.
- Use digital platforms strategically.
- Manage communication during crises.
- Protect institutional reputation.
Course Content
- Strategic communication concepts
- Communication and organisational objectives
- Communication functions
- Strategic communication planning
- Audience identification
- Stakeholder segmentation
- Audience needs
- Communication priorities
- Communication objectives
- Key messages
- Communication channels
- Communication plans
- Advocacy messages
- Evidence-based communication
- Storytelling for impact
- Persuasive communication
- Media engagement
- Press releases
- Interviews
- Media briefings
- Government engagement
- Institutional relations
- Public-policy communication
- Reputation management
- Digital communication strategy
- Social-media engagement
- Online communities
- Digital advocacy
- Communication risk
- Crisis preparedness
- Crisis response
- Reputation recovery
- Employee communication
- Stakeholder updates
- Consultation communication
- Feedback systems
- Communication assessment
- Strategic priorities
- Implementation plan
- Monitoring communication impact
Who Should Attend?
- Communication directors
- Public-affairs professionals
- Advocacy managers
- Government communication officers
- NGO communication teams
- Corporate-affairs professionals
- Media-relations officers
- Development organisations
- Public information officers
Training Methodology
- Communication case studies
- Media simulations
- Message-development exercises
- Press-conference simulations
- Crisis scenarios
- Role plays
- Digital communication exercises
- Group strategy development
- Peer feedback
Your facilitators
Dr. Riungu Festus Kinyua, PhD, Mkim
Dr. Riungu Festus Kinyua is an experienced strategic management and leadership consultant, executive trainer, educator and researcher with over three decades of experience in education administration, management, higher education, research and professional training.
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Mr Fredrick Mito Ogodo
Fredrick Mito Ogodo is an experienced higher education administrator, lecturer, trainer, leadership and management professional, and consultant with more than 30 years of experience in university administration, teaching, leadership, business management, sales and marketing, and professional consultancy.
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Mr Isaac Gachomo Wamwago
Isaac has served as a trainer and facilitator with various professional training and development institutions, delivering programmes
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Certification
Certificate in Strategic Communication, Public Affairs & Advocacy
Issued by: TRUSTGATE CORPORATE SKILLS
Frequently Asked Questions
How long is the Strategic Communication, Public Affairs & Advocacy training?
The Strategic Communication, Public Affairs & Advocacy runs for 5 Days. Each day combines expert-led teaching with practical, hands-on exercises so participants can apply what they learn immediately.
Is the Strategic Communication, Public Affairs & Advocacy delivered online or in-person?
This course is delivered in person (scheduled venues include Mombasa, Nairobi, Kigali, London), live online, or in-house at your organisation.
How much does the Strategic Communication, Public Affairs & Advocacy cost?
The fee is US$600 per person online and US$1,400 per person in person. In-person fees depend on the participant's country; the pricing card on this page shows the fee for yours.
When is the next Strategic Communication, Public Affairs & Advocacy training?
The next scheduled session runs from 16 November 2026 to 20 November 2026 in Mombasa, Kenya. You can also request a custom date or an in-house session for your team.
Do I get a certificate after completing the Strategic Communication, Public Affairs & Advocacy?
Yes. Participants who complete the Strategic Communication, Public Affairs & Advocacy receive a certificate of completion from TRUSTGATE CORPORATE SKILLS.
What will I learn in the Strategic Communication, Public Affairs & Advocacy?
Key learning outcomes include: Develop strategic communication strategies; Align communication with institutional objectives; Analyse audiences and stakeholders; Develop persuasive advocacy messages; Strengthen media relations.
